6/29/2023 0 Comments Catmull book![]() The book includes some of Catmull's biography and of the origins and journey of Pixar, but they are included mainly as context and as illustrations of the things he discusses.Ĭreativity, Inc., is a book for agency leaders who want to lead their teams towards excellence. ![]() The book is about what Catmull has learned in leading a fast-growing business that is primarily creative but that also incorporates large amounts of technology into its make-up. Introducing our Book Brief for Creativity, Inc., by Ed Catmull. ![]() At it's heart, Creativity, Inc., by Ed Catmull seeks to answer a vital question: In a creative business, what does it mean to manage well?Įd Catmull is one of the co-founders of Pixar (with Steve Jobs and John Lasseter), and was president of both Pixar and Disney Animation until he retired in 2019. ![]()
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